单位文秘网 2020-11-20 09:52:07 点击: 次
Unit 6
Packing
本单元结合国际经贸业务中的典型工作流程、 工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“产品包装” :
产品包装综述:介绍产品包装在国际贸易业务中的重要地位,以及包装的主要分类
接受顾客咨询及满足顾客需要:接待顾客的咨询,提出建议;针对客户的不同要求,通过协商与客户达成一致;熟悉包装中经常出现的问题
解决常见问题:针对常见问题,掌握对不同问题的处理方法。通过与客户的协商,学会与客户的沟通方法,并对包装的一个重要细节——产品标签进行了解
常见邮件的写作:熟悉常见邮件,掌握如何以电子邮件就包装问题与客户进行有效的沟通
Unit Objectives
After studying this unit, you are able to:
Understand the general information about packing
Talk about the packing method with clients
Deal with common problems concerning packing
Write and answer emails about packing details
1. Warming-up
Task 1
Discuss with your classmates and point out the meaning of the following packing marks. Do you know other packing marks
Use No Hooks
Do Not Crush
Keep Away From Heat
This Side Up
Poison
勿用吊钩
切勿挤压
远离热源
此端向上
有毒品
Task 2
Besides the following functions of the packing, do you know others
2. Reading A
Background Information
Packing is of particular importance in foreign trade because ocean
voyages may be most damaging to the goods that are not properly packed.
Accident,
rough weather,
unloading,
reloading and pilferage, everything
on the way has to be taken into consideration to ensure the safe arrival
of the
goods. Different
types
of
goods—goods subject to
breakage,
goods
subject
to moisture,
goods with
still
other
special
treatment
in
transit
— require
different
types
of
packing.
That ’s why somelarge
export
forms
have a special department for export packing and the whole question is
under
regular
review.
Many firms
employ
special
export
packers
or
forwarding agents to do their packing for them.
Task 1
Before
reading
the
passage,
see
how much you
know about
packing
by
answering the following questions.
1. What is the purpose of packing
Packing serves
as
a
form
of
protection,
facilitates
loading,
unloading
and
storage,
and
prevents
pilferage;
furthermore,
it
can
promote sales.
2. How many types of packing are usually used in international trade
Packing can be divided
into
transport
packing
(usually
known as outer
packing)
and sales packing
(usually
known as inner
packing).
Still,
there
is another category of packing, called
“neutral packing
”.
Text
An Introduction to Packing
Packing is of great importance in international trade. It may be appropriately said that packing is to goods what clothing is to men. Packing not only serves as a form of protection, but also facilitates loading, unloading and stowage, and prevents pilferage. Furthermore it
can promote sales. Packing can be divided into transport packing (usually
known as outer
packing)
and sales
packing (usually known as inner
packing).
Transport packing is done mainly to
keep the goods safe and sound during
transportation. It must not only be solid enough to prevent the packed
goods from any damage, but also be pilferage-proof, easy to store and
convenient
to load and unload.
Sales packing is
done mainly
to
push sales.
It is now universally recognized as a decisive aid in selling household
consumer goods. It can be realized in various forms and with different
materials as long as it is nice to look at, easy to handle and helpful
to the
sales.
Still,
there
is
another
category
of
packing,
called
“neutral packing
”. This kind
of packing
carries
no mark of
the name of
the original country of the packed goods and no signs of the original
trademark, with the view to elude the tariff of the import country or
satisfy the buyer
’s special req
uirement.
在对外贸易中, 包装起了很重要的作用。
恰当地来说, 包装对于货物的作用就如同衣服
对于人类。
包装不仅起到了保护的作用,
还对货物的装卸、存储提供了方便,并可以防止货
物失窃的发生。
此外,包装还能促进商品的销售。
包装可分为运输包装 (通常称为外部包装)
和销售包装(通常称作内部包装)
。运输包装主要是为了保证货物在运输过程中完好无损。
运输包装不仅仅要足够结实,从而避免货物的损坏,而且还要防盗、易于存储和装卸。
销售
包装主要是为了促进销售。在家庭用品的销售上,人们现在普遍认为包装的作用至关重要。
只要外表美观、易于携带并促进销售,销售包装外表可以五花八门,材料也可以各种各样。
另外还有一种包装称作“中性包装”
。这种包装外表没有货物原产国的标示,也没有原产商
标,目的是逃避进口国的关税或满足买方的特殊要求。
Outer
packing
must be strikingly
marked to
facilitate
identification
and transportation.
There are three
principal
types of
marking which may
have to be done on export package:
(1) The consignee
’s own distinctive marks including the consignee
’s
initials,
usually
in a
square,
circle,
triangle
or
diamond, and the name
of the port of destination;
(2) Any official
mark required
by authorities.
For example,
somecountries
require
the nameof the
original
country
of
the goods to
be marked on every
package, and weight and dimensions may also be required;
(3) Special directions
or warnings.
For example, various warnings are to
be stenciled on the packages for the benefit of both the owner and the
carrier, such as THIS SIDE UP, DO NOT DROP, and OPEN THIS SIDE.
Requirement for inner packing is increasingly high, with beautiful
color,
creative
design
and convenient
handling
as its chief
concern. The
primary
motive
for
inner packing
is
to promote the sales
of
the particular
goods.
Details
such as manner of
packing,
kinds of packing
materials
and the
burden of
packing
cost
should
be unmistakably
stipulated
in the
contract
concerned and strictly observed by both the selling side and the buying
side. Letter about packing
issues
should be concise
and clear.
Any changes
regarding
packing
stipulated
in the
contract
should
be mutually
discussed
and determined before packing.
外部包装必须突出明显的标识以便于货物的确认和运输。 出口包装主要有三种主要的标
识:
(1)收货人的标识,包括收货人首写字母,通常写在正方形、圆形、三角形或菱形图案内,此外还要注明目的港;
2)官方要求的所有正式标示。例如,一些国家要求每件包装上都要标明货物的原产国、重量和尺寸;
3)特殊的指示或警示标志。例如, 有关警示标识应印在包装上, 以方便收货人和承运人,如“此端向上” 、“请勿掉落”和“请于此处打开”等。
对内部包装的要求越来越高,主要集中在颜色鲜艳、设计新颖和易于携带这几个方面。内部包装的主要目的是促进特殊商品的销售。
相关的合同上必须准确无误地规定包装方式、 包装材料以及包装成本等细节问题, 买卖双方应该严格遵守。包装问题的规定应简明扼要。任何对合同规定的有关包装问题的修改,
双方都应商谈后再进行包装。
Task 2
Read the passage. Choose from the following expressions and fill in the appropriate.
For the purpose of export, the marks on outer packing usually include:
consignee ’s code name, country of origin, warning marks, weight and dimensions
Goodpackaging can aid market, because it has: creative design; beautiful color
Contract concerning packing should include details such as: manner of
packing; packing cost; packing materials
Task 3
Read the passage again and tick off the facts that you have to take into consideration in outer packing.
Task 4
Besides concerns for the functions, companies must also pay attention socialrelated issues when making decisions on packing. Discuss with classmates and name some.
the
your
3.
Listening
Task 1
Miss Brown is talking with Mr. Grey about the packing. Listen to the
conversation and fill in the blanks with what you hear.
Miss Brown: Good morning, Mr. Grey. Welcome to our company.
Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is
to talk about the
1
with you.
Miss Brown: OK. So, what
’s your idea about it
Mr. Grey: The products we ordered from you are very 2
,
so
we’ve
got
to
be very
careful.
I
suggest
we
use
3
4
.
Miss Brown: Well, I think cartons are better for goods like this.
Mr.
Grey:
Cartons
I ’m afraid
cartons
are not
strong
enough
for
5
6
.
Miss Brown: Surely
we can use woodencases if
you want us to,
but the charge
would be much higher.
Mr. Grey: It doesn
’t matter how much the
7
will
be. I just want
to have my goods safely packed.
Script
Miss Brown: Good morning, Mr. Grey. Welcome to our company.
Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is
to talk about the packing with you.
Miss Brown: OK. So, what
’s your idea about it
Mr. Grey: The products we ordered from you are very fragile, so we
’ve
got to be very careful. I suggest we use wooden cases.
Miss Brown: Well, I think cartons are better for goods like this.
Mr. Grey: Cartons I ’m afraid cartons are not strong enough for heavy
loads.
Miss Brown: Surely
we can use woodencases if
you want us to,
but the charge
would be much higher.
Mr. Grey: It
doesn’t matter how much the freight will be. I just want
to have my goods safely packed.
Miss Brown: Good, then we
’ll use wooden cases.
Task 2
Mr. Grey is talking to Miss Brown about changing packing materials. Listen to the conversation and match the people with the correct information.
Script
Miss Brown: Good morning, Mr. Grey. Nice to meet you again.
Mr. Grey: Nice to meet you, too. The main purpose of my visit today is to discuss the outer packing of our goods again. Miss Brown: What ’s wrong
Mr. Grey: We agreed to pack the goods in wooden cases last time, but recently our government has prohibited wooden packing materials. Could you pack in corrugated cardboard boxes
Miss Brown: Sure. In fact our standard carton has been approved by many foreign clients.
Mr. Grey: But will it be strong enough for long distance transportation Miss Brown: Of course. We use iron straps for reinforcement. And each carton is lined with waterproof paper.
Mr. Grey: That sounds good. Thanks for your detailed explanation.
Miss Brown: My pleasure.
Task 3
Mr. Grey is talking to Miss Brown about a problem occurred in packing. Listen to the conversation and decide whether the following statements are true (T) or false (F).
Script
Mr. Grey: Hello,
Miss Brown. I
madethis special trip
here
to have a look
at the packing of
our products
because in the last shipment
we received,
there were a few items damaged by dampness.
Miss Brown: I ’m sorry
for that,
but it ’s something unusual.
Wehave taken
care of them and improved the packing.
Mr. Grey: Could you be more specific
Miss Brown: Although we used cartons, we had taken measures to prevent
them from dampness. We had lined them with plastic sheets
on the inside.
Mr. Grey: Oh, maybe it
was caused by other
facto rs.
I ’ll
try
to find the
reason. One more thing, how about putting a
“Keep Dry ” mark on the
outside
Miss Brown: Sure, no problem.
Mr. Grey: Thanks for your time and efforts.
Task 4
Listen to the conversation and fill in the blanks with what you hear.
Script
Mr. Grey: My visit today is to discuss the marks on the outer packing.
Miss Brown: Well, the dimension of our carton is 50 cm high, 60 cm wide
and 70 cm long. The gross weight is 15 kg, while the net weight is 13 kg.
Do you have other requirements
Mr. Grey: I ’d like you to stencil “Handle with Care”, “Fragile ” and
any other relative marks on the cartons.
Miss Brown: Sure. No need to worry about that.
Mr. Grey: Also, will you stencil “Made in China ” on the packing
Miss Brown: OK. We ’ll do as instructed.
Mr. Grey: Thank you.
Task 5
Listen to the conversation and answer the following questions.
What is the main idea of this conversation To discuss about inner packing of the goods.
What suggestion does Mr. Grey give
Since packing plays an important part in promotion, it should be able to catch the consumer ’s eye.
3. What does Miss Brown think of Mr. Grey ’s suggestion
He is right, and it happens to coincide with the design of her company.
What does Mr. Grey think of the sample It ’s very attractive.
Script
Mr. Grey: Since we have settled the outer packing, now shall we discuss the inner packing of the goods
Miss Brown: OK! We use boxes with beautiful design on them for window display.
Mr. Grey: That ’s good! Do you mind if I give you a little suggesti on about the inner packing of the products
Miss Brown: Not at all. Go ahead.
Mr. Grey: Well, you know, since packing plays an important promotion, it should be able to catch the consumer ’s eye.
part
in
Miss Brown: Yes, you are right. It happens to coincide with our design.
Mr. Grey: Good. Have you got any samples here
Miss Brown: Sure. Here it is.
Mr. Grey: It ’s very attractive. You are really an expert in this line.
Miss Brown: Thank you.
4. Speaking
Task 1
Work in pairs. Practice making conversations with the words provided according to the example below.
Task 2
Work in pairs. Suppose the manager of a packing company is receiving a
client. Practice making a conversation. Some useful expressions are provided for your reference.
Task 3
Work in pairs. An American businessman is visiting a sales manager in a packing company, enquiring about packing. Role play it according to the
instructions below.
Task 4
Work in pairs. Mr. Smith of . Longfellow has ordered some lotus nuts from
China National Cereal. He is not sure what kind of packing would be
suitable for the lotus nuts. Practice making a conversation with the help
of the instructions below.
5. Reading B
Task
Label
Labels are often attached to the package. They may range from simple
tags attached to products to complex graphics that are part of the package.
They perform several functions, and the seller has to decide which ones
to use. At the very least, label identifies the product or brand, such
as the name “Sunkist ” stamped on oranges. Labe l might also grade the
product and describe several things about the product — who madeit, where
it was made, when it was made, what it contains, how it is to be used, and how it can be used safely. Finally, label might promote the product through attractive graphics.
Label of well-known brands may seem old fashioned after a while and may need freshening up. For example, the label on Ivory Soap has been redone 18 times since the 1890s, but simply with gradual changes in the
lettering.
In
contrast,
the
label
on Orange Crush soft drink
was changed
substantially
when its
competitors ’ labels began to picture
fresh
fruits
and pull in more sales. Orange Crush developed a label with new symbols
and much stronger, deeper colors to suggest freshness and more orange
flavor.
Culture difference is another significant element in designing
label. For example, sales of a highly successful brand of canned beer
suddenly dropped in a certain part of Central Africa, coinciding with a
change in the size and shape of the can containing the beer. It turned
out that the old cans were widely used as oil lamps and for a variety of
other strange purpose. The new cans could not be adapted in these ways.
Labeling has been affected in recent times by unit pricing, open
dating
and nutritional
labeling.
The Nutritional
Labeling and Educational
Act of
1990 required sellers
to provide detailed
nutritional
information
on food products, and it regulated the use of health-related terms such
as low fat, light,
and high
fiber.
Sellers must
ensure that their
labels
contain all the required information.
Task 1
Read the
passage and decide
whether the following
statements
are true (T)
or false (F).
Task 2
Match the following terms with their Chinese meanings.
Task 3
Translate the following passage into Chinese.
货物价格通常包括包装费用。 “包括出口包装” 这一用语, 意即价包括适合出口的包装费用。
如所报价格不包括包装费用,那么“出口包装费用由买方负担”一语应列入合同中。
6. Writing
Task 1
Suppose you are a staff in Hangzhou Silk Knit Export Corp. Write an email to . Cooper advising the new mode of packing for its order of shirts.
Your company has madea comparative study between carton and wooden case and
found that packing in carton has manyadvantages. For example, it is fairly
fit for ocean transportation; it is well protected against moisture by plastic liner; it is light in weight and easy to handle.
Task 2
The following business letter is sent to your company. Please write a reply letter to say that you can meet the requirements.
7. Project
Project Guidelines
This project aims to go through the process of packing. The whole task is divided into
three steps. Step One is about learning basic knowledge of packing. Step Two focuses
on emphasizing your ability to conduct formal talks with clients to finally reach an
agreement. Step Three rests on solving
problems in the process of packing.
Please follow the
Task Description
to complete the project.
Task Description
Step One
Step Two
Step Three
8. Vocabulary and Structure
Task 1
Match the words or phrase in left column with their meanings in right column.
Task 2
Fill in each blank with the appropriate form of the word given in brackets.
can not make concession which is out side the (regulate).
2. It was found that nearly 20%of the (pack)
has been broken.
3. There is a (strike) difference
between the two packages.
4. (inspect) must be conducted before shipment by recognized surveyors.
Effective measures must be taken to protect this product, as it is particularly
(break).
6. I suggest you should (strength)
the carton with double straps.
7. I ’m afraid we ’ll have to charge more for the d esignated packing as
it calls for extra labor and (expend).
8. Early (identify) of special
educational needs of children is important.
9. The exporter has to give special (consider)
to the packing of the goods to be
shipped abroad, and try his best to pack the goods in accordance with the
instructions of the
buyer.
The purpose of packing is to keep the transported goods in perfect condition on
(arrive).
Task 3
Complete the following sentence with the words or phrases given below.
Change the form if necessary.
packing must be strong enough to with stand
handling.
2.
We
can
pack
the
goods
in
accordance
with
your
.
’dbetter have abrief talk about the
port.
4.
Temperature-controlled
are provided for
this type of goods.
5.
Glass bottles are likely to be
in transit and
their great weight would increase the freight cost.
6.
The machines must be well protected against dampness, moisture, rust
and
.
7.
They are particularly
about
the modeof packing
for
this kind of goods.
8. In spite of every care in packing, it sometimes happens that a few
barrels are broken in .
9. The secretary is trying to the month
appointments.
’s
Please pack one TV set to a cardboard box, four to a wooden case, for the export.
Task 4
Translate the following sentences into English using the words or phrases given in brackets.
1. Please cable us your confirmation,
( 以便我方及时进行货物包装 ).
(so that )
If cartons are used, please pack chemicals in strong polythene bags
to
( 确保防潮 ). (protection from)
3. The cartons are comparatively light,
( 因此便于运送 ). (handle)
use normal containers
(
如果没有收到我方代
理的特别说明
). (special instruction)
national characteristics of a people
(
在消费物品的包
装上起很重要的作用
). (play a role in)
地址:https://www.kgf8887.com/show-161-47821-1.html
版权声明:
本站由单位文秘网原创策划制作,欢迎订阅或转载,但请注明出处。违者必究。单位文秘网独家运营 版权所有 未经许可不得转载使用