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基本信息
出版社: 复旦大学出版社; 第1版 (2008年12月1日)
丛书名: 通用财经类系列
平装: 529页
正文语种: 英语
开本: 32
ISBN: 9787309064315
条形码: 9787309064315
尺寸: 20.6 x 14.8 x 2.2 cm
重量: 558 g
内容简介
《》是国家教育部211工程项目课程建设成果。本教程的编写者都是从事商务英语教学的一线教师,具有多年丰富的教学经验和极强的敬业精神。为了方便读者更好地使用本教程,编者精心编写了配套的参考答案。
目录
Chapter 1 Economics (经济学)
Text: Four Basic Market Structures
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: The Turning Point
Chapter 2 International Trade (国际贸易)
Text: Gains from Trade and Regional Agreements
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: Defrosting Doha
Chapter 3 International Finance (国际金融学)
Text: Exchange Rate Theory Review: Policy Implications
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: East Asias Foreign Exchange Rate Policies
Chapter 4 Banking (货币银行学)
Text: Natural and Neutral Rates of Interest in Theory and Policy Formulation
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: Norwegian Financial Institutions
Chapter 5 Investment (投资学)
Text: Information and the Efficiency of the Capital Markets
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: Subprime Mortgage Crisis in USA
Chapter 6 Insurance (保险学)
Text: Insurance in Theory
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: Explanations for Poor Performance of Insurance
Chapter 7 Taxation (税收)
Text: Income Tax
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: How Many Types and Acquisition Channels of Individual Income Tax Payment Receipts
Chapter 8 Management (管理学)
Text: Functions of Managements
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: The Challengers
Chapter 9 Marketing (营销学)
Text: What is Marketing
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: The Legacy That Got Left on The Shelf
Chapter 10 Accounting (会计学)
Text: Accounting Information
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: Global Accounting Effort Gains A Step
Chapter 11 International Business(国际商务)
Text: Globalization
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: The Globalization of the Small Enterprise
Chapter 12 Business Communication (商务沟通)
Text: Business Communication
Notes
Words Expressions
Special Terms
Exercises
Supplementary Reading: Are Your Global Team Members Miles Apart
References (课外阅读参考)
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